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September 15, 2010
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Comments: 11
Favourites: 24 [who?]


Views: 6,168 (4 today)
Downloads: 419 (1 today)

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:icondesignphilled:
Trifold brochure done for P2 Driving School.

Stocks used, courtesy of sxc.hu
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:iconmejor1990:
~mejor1990 Feb 5, 2013
haw can i download it ?
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:icondesignphilled:
~DesignPhilled Feb 22, 2013  Professional Digital Artist
Not available for download, sorry :/
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:iconomnigfx:
~omnigfx May 2, 2011
i love the sexy color scheme :thumbsup:
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:icondesignphilled:
~DesignPhilled May 3, 2011  Professional Digital Artist
Thanks, I appreciate all the support :D
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:iconshurakai-zero:
!Shurakai-Zero Jan 9, 2011
If I were a parent considering which school to enroll my 16-year-old in, this wouldn’t even make the list. I think you’ve fallen into the all-too-common pitfall of thinking that “cool” design trumps every other consideration. Remember that your audience is likely 40+, so white text on black or dark grey is going to be very hard for them to read – their eyes aren’t as good as they once were. The “racing stripe” motif, the colours, and the skid marks on the road in your cover image all scream “3 am booze-fuelled drag race that ends up with 3 kids dead and another in the hospital with a broken back”. Parents want to know that their kids are going to be taught to drive safely and carefully. There aren’t even any shots of people in this, neither instructors nor students (and yes, I get that these are probably placeholder images, but you could still easily find stock shots of driving instructors and kids).

If I were grading this, I would tell you to scrap it and start over from scratch. Keep your target audience in mind with every decision, from layout to typography to overall design aesthetic to your choice of imagery. Then make it look cool.
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:icondesignphilled:
~DesignPhilled Jan 9, 2011  Professional Digital Artist
Valuable advice, much appreciated :). I shall take these things more into consideration in future projects.
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:iconykl:
~ykl Sep 19, 2010  Professional Interface Designer
wow!
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:icondesignphilled:
~DesignPhilled Sep 19, 2010  Professional Digital Artist
Thanks for the fav :)
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:iconykl:
~ykl Sep 21, 2010  Professional Interface Designer
NP. :D
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:iconkingfranco:
~KingFranco Sep 15, 2010  Professional Interface Designer
nice design
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